WhatIf approached me to create a microsite explaining how a revolutionary new cleaning product called Byotrol could help combat swine flu. I'd been recommended by a colleague, and out of several potential copywriters I was selected because I understood the product accurately and was able to write about it with clarity in a copy pitch situation (the original document is available).
WhatIf approached me to create a microsite
ReplyDeleteexplaining how a revolutionary new cleaning
product called Byotrol could help combat swine
flu. I'd been recommended by a colleague, and
out of several potential copywriters I was
selected because I understood the product
accurately and was able to write about it with
clarity in a copy pitch situation (the original
document is available).