I worked on the DM side of Bupa, consolidating the new 'shapes' tone of voice adopted by their latest TV campaign – light, simple and accessible. The client had been anxious that it wasn't possible to do, and were firmly wedded to the previous 'lifestyle' photographic route; but they were pleasantly surprised to see how successfully the new style adapted to print.
I worked on the DM side of Bupa,
ReplyDeleteconsolidating the new 'shapes' tone
of voice adopted by their latest TV
campaign – light, simple and
accessible. The client had been
anxious that it wasn't possible to
do, and were firmly wedded to the
previous 'lifestyle' photographic
route; but they were pleasantly
surprised to see how successfully
the new style adapted to print.